History of Versace

 Versace is an Italian-based fashion label founded by Gianni Versace in 1978. The line's first boutique was opened in 1978 in Milan and was an instant success. For almost twenty years, Versace was synonymous with high-end, trendy, sexy designs that were always on the cusp on fashion. Sadly, Gianni Versace was killed on July 15, 1997, and his sister Donatella Versace became creative director with his older brother, Santo becoming CEO. The Versace style department has a group of designers dedicated to specific fashion lines or labels, such as Jeans Couture, Home Collection, and the Versus collection, under the Versace name. Each of these designers operates under the direct supervision of Donatella Versace.

 Gianni Versace Couture is the main line and is directly led by Donatalla Versace. The line is traditionally presented during Milan's fashion week. Dresses in this line cost upwards of $10,000 with suits going for $5,000. This line demonstrates Donatella's signature style and is known for its sexy, chic ascetic.

 Versace is known for its use of celebrities in its advertisement campaigns, including Elton John, Beyonce, Madonna and the late Princess Diana. Jennifer Lopez wore one of the Versace dresses to the 2000 Grammys, where the dress instantly became famous for its plunging neckline and back.

 Gianni Versace and Frank Muller launched the first Versace watch collection line in 1994, known as Atelier. This brand became a must have to fashionistas and Versace lovers alike. Atelier was eventually discontinued, but Versace Precious Items expanded to include watches, fine jewelry and pens.

 Today, Versace is one of the world's most famous fashion houses, with 81 boutiques across the world as well as availability in many high-end department stores. Known for its luxury materials and attention to detail, Versace is a must have for those wanting to stay on the fashion edge. Sexy, chic, and stylish, a Versace woman walks with confidence.